Square Holes assists a wide range of B2B clients in sectors including electricity supply, worker rehabilitation providers, top-tier legal, global accountancies, manufacturing, building and agriculture.
Our market research, consumer insight and support includes work for local, national and international B2B organisations to adjust to unique market needs and strategies for uncertain economic times. How to move from uncertainty to optimistic clarity?
We have worked with business professional associations from the AICD, AIM, industry associations and Chambers of Commerce. Square Holes conducts keys government studies to understand pathways to business innovation, and to guide ministers, premiers, CEOs and advisors.
Square Holes also assist B2B clients in monitoring their Net Promoter Score and identifying priorities to improve service, build positive word-of-mouth, target B2B advertising and marketing strategies, and guide strategic growth.
Mission: “To determine awareness and perceptions that exist in relation to a new packaging product range and to provide strategic direction.”
Journey: With the Mission understood, Square Holes met with key clients, potential clients and influencers confidentially and conducted survey and other analysis to understand the market and opportunities moving forward.
Impact: The research provided key information on the typical supply chain stages highlighting the areas creating greatest stress. The research provided deep insights on the environmental packaging sector and defined strategic priorities the client has now turned into action to launch the new I am ecoTM product range for Detpack.
"Detpak worked with Square Holes in 2014 to gain market insights in the environmental packaging sector. We were delighted with the pragmatic approach taken by the team and the communication flow as the project evolved. The key findings and many recommendations stemming from the report have since been turned into action, resulting in the launch of a new I am ecoTM product range for Detpak."
[Shane Fuller, Group Marketing Manager]
"We worked with Square Holes to analyse our market and identify opportunities. The team were very easy to work with, and identified many trends and facts that were not obvious which gave us unique insights that allowed us to improve our market positioning. Beyond the obvious. Square Holes."
[Peter Siebels, KPMG National Managing Partner Private Enterprise]
"Square Holes worked with Business SA shortly after my appointment as the new CEO. They were easy to work with, and the market research was conducted to a high standard and provided critical insights into perceptions of our organisation amongst members and the broader business community. More importantly it revealed clear direction for Business SA moving forward."
[Nigel McBride, Chief Executive Officer, Business SA (South Australia’s Chamber of Commerce and Industry)]