Square Holes is behind the scenes of many of Australia’s pinnacle sports, arts and culture groups - zoos, theatre, football, media, casinos, major art galleries, cricket, eating out, travel, nightclubs and much more. From supporting the design of AFL team guernseys, targeting kick-ass advertising and marketing strategies, to a day at the races, building stadiums, economic impact and visitor engagement.
Square Holes has been a sponsor and consumer research / consumer insight partner of entertainment enterprises including the State Theatre Company of South Australia, Adelaide Festival Centre, Zoos South Australia and the Adelaide Film Festival. We also have other long term relationships with many other entertainment based businesses – sports, arts, culture and tourism.
We have found that brand value builds with a strong story and extended experience. The show is critical, but the experience starts at home, to ticket purchase, pre-show drinks, dinner afterwards and discussion post show. Any blips, impact the experience, word-of-mouth, bums on seats etc. Square Holes helps overcome the perceived risk of going and maximising future ticket sales.
State Winner 2014 AMI Award for Consumer Insight, and national finalist
Mission: What drives theatre attendance? How to get ‘bums on seats’? Communications priorities; increasing subscriptions; and delivering a world class theatre experience.
Journey: Square Holes has worked with the State Theatre Company of South Australia since 2008 on a variety of studies aimed at understanding ticket buyers, subscribers needs, expectations of a theatre experience and how to encourage donations.
Impact: Clear audience segmentations to aid in marketing and communications strategies, maximising ticket sales, increasing attendance, subscriptions, and building donations. Recent years have seen the State Theatre Company go from doom and gloom, to record ticket sales again and again. We are happy to have helped. Reveal more about the Square Holes and State Theatre Company Case Study by clicking here.
"We worked with Square Holes to ensure that planning for our $350+ million dollar development meets the needs and captures the imagination of a variety of different customer groups and stakeholders. The team at Square Holes has been accommodating and easy to work with, and their research has been critical in revealing important truths and providing a clear direction moving forward."
[Aaron Morrison, General Manager Adelaide Casino, SKYCITY Entertainment Group]
"Gathering a better understanding of elements and channels in influencing purchasing decision and preferred communication methods changed the way that we structure marketing campaigns. Understanding how our customers share information has encouraged us to look at our communication methods and alter how and what we say."
[Kristy Rebbeck, Marketing Manager, State Theatre Company of South Australia]
"So impressed by the clear and highly professional delivery."
[Katrina Sedgwick, Former Director Big Pond Adelaide Film Festival, currently Head of ABC TV Arts]
“The Adelaide Oval Stadium Management Authority engaged Square Holes to conduct research into the type and quantity of corporate products that could be sold at the redeveloped Adelaide Oval. The research findings gave us the confidence to build a range of facilities that could be sold and allowed us to price these in a manner that would maximise revenue for a sustained period. To date, we have been able to achieve strong sales and the feedback on the quality of product has been very positive.”
[Darren Chandler, General Manager Operations & Commercial, Adelaide Oval SMA]
“At Zoos SA we have found the research and insights delivered by Square Holes to be of the highest standard. The reports delivered were not just factual but gave direction as well which we have been able to adopt. They made themselves available whenever we needed and were a pleasure to work with throughout the process. I would highly recommend working with them.“
[Russell Schrale, GM Strategic Marketing & Fundraising, Zoos SA]