Creating social marketing that engages and empowers

Square Holes MD, Jason Dunstone, recently spoke at the Australian Marketing Institute’s seminar on ‘Creating social marketing that engages and empowers.’

He was joined by Clemenger BBDO Adelaide’s John McLaren as they discussed how advertising can be used to change behaviours and attitudes towards social problems and the research that drives it.

Examples of successful and not-so-successful social marketing campaigns were presented covering a range of issues including smoking, binge drinking and speeding.

You can view Jason Dunstone’s slides and presentation below. Please excuse the dodgy audio and camerawork.