Ep 9: Kristi Zuhlke, Better Understanding People

From growing up as an active outdoors obsessed young girl with a big imagination and a note book of business ideas, Kristi Zuhlke has launched and excited successful start-ups and is now the CEO and Founder of Knowledge Hound, a global tech company working with brands as diverse as Spotify, lyft, Procter & Gamble and Whirlpool.

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Kristi is passionate about the role of data to help the world better understand people, and how decision makers can better make sense of the huge volume of data available to them.

We go for a wonderful journey from Kristi’s willingness to embrace thinking different as a child into adulthood, to the joys and lessons from raising $5 Million and successfully launching and growing Knowledge Hound. And. what makes the US, Australia and Europe culturally similar and different, and how Kristi finds zen in an ever uncertain world.

You can find Kristi via knowledgehound.com or LinkedIn

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes, 25 years conducting research and interviews with average and not so average people, as well as interviews with key leaders such as innovators, politicians, scientists and experts. He has have been lucky to meet such wonderful and intelligent people, and have such fascinating discussions, but these are often largely deciphered down to research findings, insightful quotes, statistics et cetera for reports. Real People opens up such conversations for people like you

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