who is square holes?

Square Holes / Blog is an initiative of Square Holes


Square Holes is a progressive Australia based market research agency. Since 2004 we have been helping to make the world better, through on-going deep conservations with real people and robust data analytics.

We have conducted 1 Million plus discussions with average and not so average people in lounge rooms, board rooms, pubs, shops, online. Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK to the US and back home.

We tell engaging evidence based consumer stories to  guide user-centred innovation – a better customer experience, new tech, disruptive products, behaviour change, brand building, increasing sales and finding simplicity.

And, bit by bit, we help make the world better.


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