Tag: advertising effectiveness
How to use research to enhance the effectiveness of advertising
Research has and always will play a critical role in effective advertising. From underpinning strategies to enhance definition of the target market(s), opportunities to differentiate, optimal messaging, pre-testing advertising concepts,…
How to measure marketing effectiveness
The best way to measure marketing effectiveness is to assess the corresponding change. Be this change through increasing sales to movement in attitudes and behaviours. There is an ever expanding…
