A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average, people have little time for a brand’s story. They are far too busy creating their own life, family, home, career, adventures et cetera. (Originally posted: March 3, 2017) At best, a brand is … Continue reading A brand is a relationship, NOT a story