Ainslie Williams – Survey software with a qualitative soul

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Today we are joined by Ainslie Williams, the CEO and Co-Founder of Qualie, the Australian based qualitative research software platform launched in 2016. You can find Qualie at – www.qualie.com.

We go way back to Ainslie’s childhood as a young girl who loved to stare at other people and how this deep curiosity as to what makes others tick lead her to a successful career in research. We discuss the joys of being allowed into people’s lives, their homes and to listen to their stories and views.

This is a fascinating discussion about the patterns in human attitudes and behaviours Ainslie has observed over her two decades in research. And her interest from a young age in how different people can be.

We discuss the joys and complexity of creating software and bringing together Qualie’s research and technology skill-sets to build towards the vision to scale globally.

Qualie has featured in the Australian financial review and other media, raised significant investment funding including many notable supporters, and boasts clients from Coca Cola to Google. And is having huge success in Australia, the UK and beyond. It will be exciting to watch Ainslie and Qualie’s story unfold!

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.


Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Best listened to via iTunes

Or Stitcher.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes, 25 years conducting research and interviews with average and not so average people, as well as interviews with key leaders such as innovators, politicians, scientists and experts. He has have been lucky to meet such wonderful and intelligent people, and have such fascinating discussions, but these are often largely deciphered down to research findings, insightful quotes, statistics et cetera for reports. Real People opens up such conversations for people like you

Subscribe to Real People on your favourite podcast player.

Best listened to via iTunes

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