Square Holes has been instrumental in improving our education system from birth, to early childhood, primary school, high school, postgraduate education, professional development and short-courses.
We assist public and private education providers with student and potential student research, consumer insight and consulting to guide their brands, advertising campaigns, website development and define key opportunities for digital technology and App development.
Square Holes informs communications, enrollment strategies, engagement campaigns, price and demand modeling, refining programs and evolving education for now and beyond.
Mission: “Where does digital fit? Explore needs and expectations of parents and teachers to assist in the development of a mobile App for education.”
Journey: Square Holes worked in collaboration with the Department of Education and Child Development, Office of the Chief Information Officer and Deloitte Digital to define where smart-phones and tablets [Apple or otherwise] can revolutionise parent-school communications. Square Holes explored via qualitative focus groups with parents and teachers the 'demand side,' which paired well with the 'supply side' report prepared by Deloitte Digital.
Impact: Clear direction on possible App development opportunities to assist the Department in future planning and development to enhance parent > teacher communications. To unlock further information about this Square Holes and Department for Education and Child Development 'Apps and Comms' Case Study click the link.
"Square Holes is a fresh, innovative agency providing a valuable alternative to traditional market research approaches. The team understand research. They ask the right questions, challenge the norm, and provide forethought and insight which means I get to understand my target audience better and make sure my strategies are working."
[Nathan Hubbard, Manager Marketing Communications – Education, Department for Education and Child Development]
"Westminster School first engaged Square Holes to help define our positioning for enrolments marketing. We've since relied on their 'brand health checks' to track awareness and perceptions in our key market segments. The research they produce is always clear and insightful and the team help to focus our attention on what it means for the big picture; we are never left with a mass of data to draw our own conclusions. Square Holes' research has been an essential element in shaping and evolving the Westminster brand creatively, and in ensuring our communications strategy is always aligned to our market. The research is like a GPS we consult at the start of each new campaign and which helps us keep our comms on track."
[Miranda Starke, Director of Development, Westminster School]
"The University of Adelaide has partnered with Square Holes on a variety of market research projects over many years. The insights gained helped shape more effective engagement of our markets and contributed to successful recruitment and reputation outcomes."
[Benjamin Grindlay, Director, Marketing and Communications, The University of Adelaide]
"Square Holes provided an invaluable insight on what our target audience think and wish to see in our website. Making it possible for us to build a solid case to redevelop our website to meet people’s expectations, be more competitive and successful. Not only are Square Holes very professional and skilled in their field, with strong experience in the digital world, they are also a pleasure to work with. I would highly recommend using their services for any of your research needs. We will definitely be working together again in the near future!"
[Samadhi Thomaz, Digital Strategist, TAFE SA]