Square Holes provides community research, consumer insight and killer ideas to help innovative litter management, managing household waste, exploring the impact of marine parks and putting compelling evidence and direction to funders.
We help support environmental behaviour change, from issues facing local communities to helping increase broader community sustainability and conservation actions.
Our research helps to understand the consumer perspective, guide strategies and influence change. Be these advertising or marketing related, or targeted strategies to shift attitudes and behaviours.
State Winner 2012 AMI Award for Consumer Insight, and national finalist
Mission: Reveal insights and attitudes to litter amongst South Australians to inform future KESAB communications to ultimately reduce inappropriate behaviour during the day and when the guard is down when having a good time with friends night. Litter has has environmental costs as well as significant costs of clean-up services.
Journey: Research included stakeholder interviews, ethnographic observation of young males and a quantitative study to uncover and segment consumers by attitudes and behaviour patterns.
Impact: KESAB identified a clear gap in consumer behaviour and a need to encourage people to place rubbish in the bins provided. From the outcomes of the research, KESAB developed a campaign toolbox to commence in Adelaide, and be rolled across Australia at a later date. The research highlighted the challenge of influencing young males, particularly at night, and that the solution needed to be clever and make it easy. To clean up on the full Square Holes and KESAB 'Littering Behaviour' Case Study click the link.
Square Holes also worked on a fascinating study with The Department of Environment, Water & Natural Environment to determine community wants and needs in relation to the future management of Lake Albert and Narrung Narrows. The study provided understanding of how a community copes with environmental challenge, and a compelling story to present to government funders. For more about the Square Holes and Lake Albert and Narrung Narrows Case Study click here.
"KESAB environmental solutions is a leading behavioural change educator focusing on reducing impacts of environmental pollution. Social research commissioned through Square Holes has provided extensive insight underpinning community engagement and improved environmental outcomes including encouraging litter reduction and less waste."
[John D Phillips OAM, Executive Director, KESAB environmental solutions]
"Square Holes undertook a Community Requirements Study as part of the Lake Albert Scoping Study - a project aimed at identifying and analysing a range of potential management actions to reduce salinity in Lake Albert. Square Holes’ methodology was on target, and their manner of engaging the community meant we got a great insight into what the community was thinking. In two words, Square Holes are professional and innovative. They were excellent to work with and I am very pleased with the final report. I also understand that the community is satisfied with how their input was captured and documented."
[Theresa Andrew, Project Manager, Lake Albert Scoping Study]