Square Holes works with clients from banks, to public transport, to retail, cemeteries, real estate, government and much more, to guide enhanced service, improved relationships and bottom-line profitability.
Service gaps and priorities; monitoring net promoter scores; how to increase share of wallet; and turbo-drive word-of-mouth. Customer and potential customer research, consumer insight and consulting to assist with mapping the experience, creating value, word-of-mouth, building the story, and defining opportunities to evolve within and beyond the category norm. We are the secret ingredient behind many killer advertising and marketing campaigns for consumer services.
We support clients to measure performance, yet more importantly, define where priority improvements exist and how to consistently get the right things right for customers.
Mission: Square Holes has a strong relationship with the Department of Transport and Infrastructure and Adelaide Metro, with work recently supporting understanding of community attitudes and focus ideas to increase patronage. Missions have included “to benchmark perceptions of Adelaide Metro and increase patronage on the South Australian Public Transport system” and “to define strategic priorities and broader user and non-user narrative.”
Journey: Exploratory research defined perceptions, needs, gaps and opportunities in the drive to increase public transport usage. Square Holes has played a key role in generating, filtering and prioritising ideas through workshops, qualatative and quantitative research, analysis and consulting.
Impact: With the support of Square Holes, priorities have been illustrated, benchmarks obtained and strong ideas have been highlighting to increase patronage, including communications, technology and other initiatives.
"We have worked with Square Holes on a range of research projects and always found the insights not just interesting and insightful but very valuable in setting strategic directions."
[Ross Stargatt, A/Executive Director, Customer Experience and Innovation, Public Transport Services, Department of Planning, Transport and Infrastructure]
"Exceptional methodology and delivery; objectives and expectations understood."
"Beaumont Tiles have been working with Square Holes during 2014 to obtain a clearer understanding of our three different business sectors, being retail, trade and commercial. We will in 2015 implement key strategic initiatives derived from the information provided. Square Holes are a very professional organisation who are a pleasure to work with."
[Hermine Lewis, National Marketing Manager, Beaumont Tiles]