The marketing maverick’s 5 steps to finding an insightful market research partner

Impactful marketing starts with an insight. Be it a spark of creative genius written on a napkin or inspired by deep exploration of the category and its consumers.
I’m here today to argue that the best insight is found at the intersect between intuitive thinking and analytical thinking, and those most adept at finding this sweet spot are professional market researchers. I’ll also give some tips on finding the right market research partner(s) for you.

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