Ep 21: Professor David Corkindale – Marketing past, present and future

Professor David Corkindale takes us back to the pioneering days of marketing. David is Emeritus Professor of Marketing Management at the University of South Australia. We go back to David’s boyhood in a small town in the UK, his early career when marketing was largely unknown. We hear about David’s time working in advertising in London during the crazy and exciting ‘Mad Men’ era.

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This is a wonderful journey through a very successful career, from UK to Australia. And, from the commercial world to universities, and how the landscape has changed so much for the better and sometimes for the worse. And, lessons for the future of marketing and beyond.

Such a pleasurable conversation, of a life very well spent, a journey through time of changing moods and minds, and David’s current research focus on product placement in TV and film.

You can find David via LinkedIn or the University of South Australia

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes, 25 years conducting research and interviews with average and not so average people, as well as interviews with key leaders such as innovators, politicians, scientists and experts. He has have been lucky to meet such wonderful and intelligent people, and have such fascinating discussions, but these are often largely deciphered down to research findings, insightful quotes, statistics et cetera for reports. Real People opens up such conversations for people like you

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