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Bad habits & behaviour change

“Bad habits are like a comfortable bed. Easy to get into, but hard to get out of” Proverb

Why it is critical to develop the product positioning prior the...

Often in marketing, developing the brand positioning is critical, but fundamental in this is first getting the product positioning right. Be this in B2C...

Reaching your target audience

Who is our audience and how do we find them?  A common dilemma we get asked to help solve in the ever changing ways...

Is there a role for fun in policy and social marketing?

Last week in the office, one of my colleagues was talking about the article I wrote on probabilistic reasoning and it resonated with her...

Communicating uncertainty in a complex time

In a time when we are all well and truly sick of uttering the two words COVID and nineteen, we know they will still...

Never waste a good crisis to change human behaviour

As a degree of ‘normality’ starts to return to our lives, it is worth reflecting on how COVID-19 may change behaviour more...

Predicting the future

A morning coffee at that cute little cafe or the commute to work, and even brushing one's teeth, smoking a cigarette or the...

Living in a dual reality, unpacking cognitive dissonance in a pandemic

In a recent Square Holes podcast with Siamack Salari, he talked about ‘dual realities’. “People have this dual reality....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

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