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Bad habits & behaviour change

“Bad habits are like a comfortable bed. Easy to get into, but hard to get out of” Proverb

Reaching your target audience

Who is our audience and how do we find them?  A common dilemma we get asked to help solve in the ever changing ways...

Is there a role for fun in policy and social marketing?

Last week in the office, one of my colleagues was talking about the article I wrote on probabilistic reasoning and it resonated with her...

Communicating uncertainty in a complex time

In a time when we are all well and truly sick of uttering the two words COVID and nineteen, we know they will still...

Never waste a good crisis to change human behaviour

As a degree of ‘normality’ starts to return to our lives, it is worth reflecting on how COVID-19 may change behaviour more...

Predicting the future

A morning coffee at that cute little cafe or the commute to work, and even brushing one's teeth, smoking a cigarette or the...

Living in a dual reality, unpacking cognitive dissonance in a pandemic

In a recent Square Holes podcast with Siamack Salari, he talked about ‘dual realities’. “People have this dual reality....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

Once upon a time …

"Once upon a time" are words repeated in stories since long, long ago. Stories of happy and sad, that...

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