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Bad habits & behaviour change

“Bad habits are like a comfortable bed. Easy to get into, but hard to get out of” Proverb

What does customer success mean to you?

“Each ‘transaction’ or touch point is a moment of truth, that defines a specific point in the experience where the enterprise has opportunity to...

Coffee anyone? How George persuades

What persuaded you to want to read more? The image of George Clooney, his good looks, or was it the title?  Now that I...

Don’t leave anything to chance – Aristotle’s 7 Causes of Human...

“All human actions have one or more of these seven causes: chance, nature, compulsion, habit, reason, passion, and desire.”  Critical for any customer facing business...

Why it is critical to develop the product positioning prior the...

Often in marketing, developing the brand positioning is critical, but fundamental in this is first getting the product positioning right. Be this in B2C...

Reaching your target audience

Who is our audience and how do we find them?  A common dilemma we get asked to help solve in the ever changing ways...

Is there a role for fun in policy and social marketing?

Last week in the office, one of my colleagues was talking about the article I wrote on probabilistic reasoning and it resonated with her...

Communicating uncertainty in a complex time

In a time when we are all well and truly sick of uttering the two words COVID and nineteen, we know they will still...

Never waste a good crisis to change human behaviour

As a degree of ‘normality’ starts to return to our lives, it is worth reflecting on how COVID-19 may change behaviour more...

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