Creativity & imagination

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” Albert Einstein

Tribes, and conquering ‘BIG’ business malaise

Sadly it seems rare to find big business brands that care, beyond providing dividends to those with shares. This provides exciting opportunity for eager...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

12 lessons from 12 years

Way back in 2004, Square Holes hit the ground running. So many great stories over 12 years. Has Square Holes been a success? We’re up...

Embracing design thinking to unlock the ideas boom

Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social Research Society Research News. With permission it is shared...

Introspection kills innovation

Business and government facing challenging and uncertain times, can risk slipping into rumination — “The economy is struggling.” “Consumer confidence is down.” “It is beyond...

10 ingredients to making the world better

I’m back, post time chill-axing and a month-long digital detox (#nice). January sees many getting reacquainted with their mojo and finding their zen. ……… Then, February...

John Lennon is dead. Are you the next John?

John never worked in market research, yet he did have a pretty darn big creative impact on the world. John had a tricky childhood...

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