Culture & society

“A nation’s culture resides in the hearts and in the soul of its people.” Mahatma Gandhi

Tribes, and conquering ‘BIG’ business malaise

Sadly it seems rare to find big business brands that care, beyond providing dividends to those with shares. This provides exciting opportunity for eager...

Fear of missing out, and how to invent the next fidget...

“I’ll have what she’s having” are the famous words from the nearby lady observing Sally displaying her orgasmic pleasure in the epic 1989 romcom...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

Procrastination and predicting the future

George was the futuristic father in ‘The Jetsons’.  The uber-cool cartoon depicted 2062 as a world with flying cars, floating homes with robot helpers...

12 lessons from 12 years

Way back in 2004, Square Holes hit the ground running. So many great stories over 12 years. Has Square Holes been a success? We’re up...

Embracing design thinking to unlock the ideas boom

Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social Research Society Research News. With permission it is shared...

Introspection kills innovation

Business and government facing challenging and uncertain times, can risk slipping into rumination — “The economy is struggling.” “Consumer confidence is down.” “It is beyond...

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