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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Aaker’s Brand Vision Model

When David Aaker developed the Brand Vision Model in 1996 (originally called the Brand Identity Model), it was partially an act of rebellion. In a...

Kapferer’s Brand Prism

“Strong brands are capable of weaving all aspects into an effective whole in order to create a concise, clear and appealing brand identity.” -...

Our brand is the only … that does …

How can a brand clarify its role, strengthen relationships with its audience and support the realisation of an organisational mission and vision? A good...

Does increased choice grow or kill local economies?

Consumers are spoilt for choice. More alternatives allows consumers to explore, experiment and try something new. It may often be more so chaos and...

Three reasons to get a new logo

'A brand is not a logo' is likely an overused cliché in marketing. A statement reflecting that what goes into building a brand is complex. ...

Empowering South Australians towards the future of electricity

SA Power Networks (SAPN) Manager Corporate Affairs Paul Roberts says the organisation is focused on understanding the wants and needs of the people they...

Roger Wilkins – US politics and people, vs Australia

Today we are joined by Roger Wilkins, an American now living in Adelaide.  Jason and Roger had a fascinating chat trying to...

Jamin Brazil – the happy market researcher

Today we are joined by Jamin Brazil, market research entrepreneur, and tech pioneer.Fresno, California-based Jamin is the super...

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