Home Entrepreneurs & new markets Marketing, customers & brands

Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Is Newer Always Better When It Comes To Your Advertising?

  https://www.youtube.com/watch?v=1SNRULEnTVQ   In the famous words of Barney Stinson ‘new is always better’. But in the world of advertising is this always true? Those in marketing...

The Internet is making us homogeneous

Last week, Jason wrote an article about how mainstream media is not always reflective of diversity in our communities. He noted that: "accessing the diversity...

Finding the Magic in Christmas Advertising

"Christmas waves a magic wand over the world, and behold, everything is softer and more beautiful"  - NORMAN VINCENT PEALE Christmas is a special time...

Connecting your brand to place, people and past

Thanksgiving was last week in the U.S. and my Instagram feed has been flooded with festive photos of turkey, pies and autumn leaf peeping....

Two frameworks to guide brand stories

This month we have been thinking about storytelling at Square Holes, from why it’s an important marketing tool to how to construct a story...

Design thinking for non-designers

I used to believe that design thinking was intimidating and reserved for brilliant professionals who were charismatic and intelligent, intuitive and analytical, all at...

Brands can be memorable or frictionless, but not both

For the past couple of months, I have been obsessing over a recent research piece published in the Harvard Business Review. Titled “What customer...

‘Playing with provenance’: Anholt’s approach to nation branding

“In today’s global village, where geography counts for so little, countries become like factories, competing for the same broad group of consumers. Naturally, each...

TODAY'S TOP STORIES

CASE STORIES ...

RANDOM 'EXPERT' INTERVIEWS