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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Zoos SA on how market research helps them tell their story...

As a part of Zoos SA’s strategic planning, they have conducted annual research through Square Holes to measure key performance indicators as well as...

What AI generated content could mean for your creativity

“Machines weren’t supposed to be creative, but now we’re teaching them to write the next Avatar, paint the next DaVinci, or produce the next...

Haigh’s Chocolates is the 107-year-old business that keeps evolving

With the first store opened at Adelaide’s Beehive Corner in 1915, Haigh’s Chocolates is a family brand seeped in tradition. The role of Fiona...

Social Media is making it harder for brands to pay lip...

Over the month of June, people around the world celebrate Pride Month, in a time that marks a seminal moment in the fight for...

How Brands Can Harness the Power of Ritual Consumption

  Rituals are often described as a set of repeatable behaviours that hold ‘meaning beyond their functional role’. Rituals in the context of consumers and...

Is newer always better when it comes to your advertising?

  https://www.youtube.com/watch?v=1SNRULEnTVQ   In the famous words of Barney Stinson ‘new is always better’. But in the world of advertising is this always true? Those in marketing...

The Internet is making us homogeneous

Last week, Jason wrote an article about how mainstream media is not always reflective of diversity in our communities. He noted that: "accessing the diversity...

Finding the Magic in Christmas Advertising

"Christmas waves a magic wand over the world, and behold, everything is softer and more beautiful"  - NORMAN VINCENT PEALE Christmas is a special time...

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