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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Roger Wilkins – US politics and people, vs Australia

Today we are joined by Roger Wilkins, an American now living in Adelaide.  Jason and Roger had a fascinating chat trying to...

Jamin Brazil – the happy market researcher

Today we are joined by Jamin Brazil, market research entrepreneur, and tech pioneer.Fresno, California-based Jamin is the super...

Elaine Bensted – Caring for 3,000 animals in surreal times

Today we are joined by EB, Elaine Bensted, the Chief Executive of Zoos SA, including Adelaide Zoo and...

Brent Hill – Marketing tourism in a stay at home pandemic

Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

How to measure brand value

Arguably the most valuable asset in consumer facing businesses is its brand. A strong brand encourages choice over competitors, and with this revenue and...

Write an ‘SMP’ (Single Minded Proposition) to supercharge your creative

Creative ads are effective ads. Say it with me: creative ads are effective ads! Perceptions of creativity in advertising, also described as “divergence”, increase memorability....

Richard Curtis – Brands helping or getting out of the way

Today we are joined by Richard Curtis, CEO of FutureBrand Asia Pacific, with responsibility across Australia, New Zealand...

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