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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

How to sell anything

How is your year going? How are your sales? For your product, your service or selling your message as to how to make the...

How to find ‘product – market fit’

Any successful business needs to follow two simple steps 1) Build a 'product'  a sufficient number need or want (08); and 2) To sell enough of...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

How to do better digital

Many years ago when thinking about the best way to reach consumers, the answer was television (and perhaps press and radio). The media was...

Customers are NOT equal

Too often businesses make the mistake of viewing all customers as equal. A bad review is received from an irrational customer and the business...

I’d like to teach the world to sing

Way back in 1971 in the era of love and world peace, came advertising offering a solution ... 'I'd like like to buy the world...

Fear of missing out, and how to invent the next fidget...

“I’ll have what she’s having” are the famous words from the nearby lady observing Sally displaying her orgasmic pleasure in the epic 1989 romcom...

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