Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Customers are NOT equal

Too often businesses make the mistake of viewing all customers as equal. A bad review is received from an irrational customer and the business...

How to do better digital

Many years ago when thinking about the best way to reach consumers, the answer was television (and perhaps press and radio). The media was...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

How to find ‘product – market fit’

Any successful business needs to follow two simple steps 1) Build a 'product'  a sufficient number need or want (08); and 2) To sell enough of...

How to sell anything

How is your year going? How are your sales? For your product, your service or selling your message as to how to make the...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

Finding unicorns, and how to build a ‘$1BILLION’ business … in...

In the search for the next $1Billion business idea human nature is to think BIG, as $1Billion is a big number. Yet, the most...

David Ogilvy is dead. Are you the next David?

On the theme from my post a few weeks back about Steve Jobs, I reflect on another dead person. Our story starts with a young...

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