Entrepreneurs & new markets

“Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen

I’d like to teach the world to sing

Way back in 1971 in the era of love and world peace, came advertising offering a solution ... 'I'd like like to buy the world...

How to find your digital context ‘Ace’

In the 1970’s and 80’s content was very much king. In an era of no Web or mobile Internet, newspapers and television stations were...

Come on, come on … Let’s work together

As Wilbert Harrison said way back in 1969 … “Together we will stand divided we’ll fall. Come on now people let’s get on the ball. And...

To market to market to buy a FAT PIG

Since the beginning of time markets have played THE critical intermediary role between entrepreneurs and prospective customers. “To market, to market, to buy a fat...

How to add value through innovation and confidence in the product

It is not enough to make a new product or service of merit, its owners have to believe in it and believe in without...

Making competitors irrelevant

Too much strategic focus is placed on competitors, when the focus should be on how to make competitors irrelevant. Rather than focusing on market share...

How to build a strong, memorable and sustainable brand

A few years ago, I was fortunate to be invited to attend an exclusive luxury conference in Europe. What became clear was that the...

How to play the LO…..NG GAME

I’ve noticed two trends in our ecosystem of late which I think is text book short term thinking. The first is writing people off if...

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