Category: Strategy
Counterbalancing globalisation
Recent years have found people stuck in a juxtaposition of positive and not so positive impacts of life in an increasingly globally interconnected world. We are very much a global…
Sadness and normalising respect and kindness
My deepest sympathies go to the family and loved ones of those who lost their lives in the shooting last Friday 15th of March 2019 Christchurch, New Zealand. Fifty men,…
Semiotic decoding of categories and culture
Our world is a composite of signs that have literal and non-literal meanings. A positive sign to one person, may be negative to another. There are generational and cultural differences,…
The lucky country
What’s not to love about Australia? “I love a sunburnt country, A land of sweeping plains, Of ragged mountain ranges, Of droughts and flooding rains. I love her far horizons, I love her jewel-sea, Her beauty…
Banking, Bastards and the Trolley Dilemma
The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry is likely of little surprise to most people. “All banks are bastards” is a generalisation often endorsed…
Navigating the path to purchase
It is more critical than ever to understand the path to purchase. In a world where word of mouth, ‘virtual’ and otherwise, allows for easy reviews, recommendations and advice based…
The MINDSPACE Framework of behaviour change
Happy Groundhog Day! As another year builds momentum it is likely most are doing the same thing they do every year … Seeking to change their behaviour in a big…
Ep 27 David Minear – Creativity, Surf Music, Wine and Fringe Arts
If you love the idea of living an eclectic life of creativity, surf music, wine and fringe arts, well strap yourself in for David’s story. His own wine brand 2…