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How to explore people beyond surveys

Surveys are only one tool in a people focused strategist’s toolbox. Yet, while potentially powerful, when used naively can be more dangerous than a...

How to ‘Think different’ through design thinking

Apple's 1997 'Think Different' campaign was arguably the ethos and rocket fuel to launch the brand's meteoric growth. How can other businesses 'think different'? Perhaps...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...