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Square Holes How To Guides

All things human centred, market research, changing consumer behaviour, building better products, selling more of anything, product-market fit, design thinking and loads more.

What is Semiotic Analysis?

Our world is a composite of signs that have literal and non-literal meanings. A positive sign to one person, may be negative...

Navigating the path to purchase

It is more critical than ever to understand the path to purchase. In a world where word of mouth, 'virtual' and otherwise,...

The MINDSPACE Framework of behaviour change

As another year builds momentum it is likely most are doing the same thing they do every year ... Seeking to change...

How to define a strategic purpose

Often the biggest impediment to finding one’s purpose is getting lost in navigating the maze in shaping those seemingly immortal words the Vision and...

How to do product research (not one of the 95% new...

It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t...

Behavioural change theories and research

For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour...

Research, Development and innovation

Innovation is all the rage, and some say 'innovate or die.' Much discussion around 'innovation' actually skews towards ... Cost reduction, process efficiencies and more...

Rules of collaborative research

Robust evidence based insights are critical in the ever evolving ideas economy, yet the thinking is changing. Rather than the traditional market research process...

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