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Square Holes How To Guides

All things human centred, market research, changing consumer behaviour, building better products, selling more of anything, product-market fit, design thinking and loads more.

The MINDSPACE Framework of behaviour change

As another year builds momentum it is likely most are doing the same thing they do every year ... Seeking to change...

Innovation and market research

There is not a sector that is immune from disruption. From day one of this week's Australian Market and Social Research Society Conference in Melbourne it is...

Defining the strategic problem

It sometimes feels that in life and in business ... ‘we’re on the road to nowhere.’

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

How to do product research (not one of the 95% new...

It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t...

The marketing maverick’s 5 steps to finding an insightful market research...

Impactful marketing starts with an insight. Be it a spark of creative genius written on a napkin or inspired by deep exploration of the...

How to sell anything

How is your year going? How are your sales? For your product, your service or selling your message as to how to make the...

How to measure marketing effectiveness

The best way to measure marketing effectiveness is to assess the corresponding change. Be this change through increasing sales to movement in attitudes and...

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