Square Holes How To Guides

All things human centred, market research, changing consumer behaviour, building better products, selling more of anything, product-market fit, design thinking and loads more.

Defining the strategic problem

It sometimes feels that in life and in business ... ‘we’re on the road to nowhere.’

How to define a strategic purpose

Often the biggest impediment to finding one’s purpose is getting lost in navigating the maze in shaping those seemingly immortal words the Vision and...

How to navigate cognitive bias

We are all cognitively biased. And, if you fail to see this, you are suffering blind-spot bias. While we would all love to view...

How to do product research (not one of the 95% new...

It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t...

How to segment a market (beyond assumption)

Likely the biggest driver to strategic success is the ability to accurately assess the size of a market, its needs and the optimal path...

The marshmallow test, and the crisis of replicability’

‘Good things come to those who wait” has been said. As has been “the early bird catches the worm!” Maintain self control...

How to grow revenue

There are many balls to juggle in running a business, but lack of money is the BIGGEST. In this time of increasing levels of...

Unlocking creative confidence

We all wish to be insightful, yet most are far from any such wisdom. The thing is insight or wisdom is far...

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