Square Holes How To Guides

All things human centred, market research, changing consumer behaviour, building better products, selling more of anything, product-market fit, design thinking and loads more.

How to explore people beyond surveys

Surveys are only one tool in a people focused strategist’s toolbox. Yet, while potentially powerful, when used naively can be more dangerous than a...

How to ‘Think different’ through design thinking

Apple's 1997 'Think Different' campaign was arguably the ethos and rocket fuel to launch the brand's meteoric growth. How can other businesses 'think different'? Perhaps...

How to navigate cognitive bias

We are all cognitively biased. And, if you fail to see this, you are suffering blind-spot bias. While we would all love to view...

How to write good survey questions, collect valid data et cetera

It seems nowadays that any monkey can do a survey, but oh too often in reality they provide less value than a bag of...

How to grow revenue

There are many balls to juggle in running a business, but lack of money is the BIGGEST. In this time of increasing levels of...

How to find robust, representative and replicable market research

Globally, close to $60 Billion AUD is invested in professional market research services annually. This equates to around 8-10% of total digital / traditonal advertising...

How to find ‘product – market fit’

Any successful business needs to follow two simple steps 1) Build a 'product'  a sufficient number need or want (08); and 2) To sell enough of...

How to sell anything

How is your year going? How are your sales? For your product, your service or selling your message as to how to make the...

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