Square Holes How To Guides

All things human centred, market research, changing consumer behaviour, building better products, selling more of anything, product-market fit, design thinking and loads more.

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

How to drive growth through human centered strategic thinking

Okay ... 2017 is Go! It is sure that most are thinking - "2017 is the year we'll smash it!" But as Albert Einstein once said...

The marketing maverick’s 5 steps to finding an insightful market research...

Impactful marketing starts with an insight. Be it a spark of creative genius written on a napkin or inspired by deep exploration of the...

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