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Entrepreneurs & new markets

“Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen

Strategy in a Post COVID-19 World

If you look on the Internet right now, you’ll find everybody giving advice about how to survive the COVID-19 lockdown. Reduce costs,...

Maintaining Customer Engagement

This time is challenging for many businesses, particularly those who are unable to maintain their typical functions due to recent restrictions. The...

Brent Hill – Marketing tourism in a stay at home pandemic

Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

Crazy times call for…

Stop. Crazy times don’t call for crazy measures. Crazy times call for calm, considered responses which are then implemented. It’s easy to...

Richard Curtis – Brands helping or getting out of the way

Today we are joined by Richard Curtis, CEO of FutureBrand Asia Pacific, with responsibility across Australia, New Zealand...

Paint the counter

My first job when I graduated from university was at the H J Heinz company in Dandenong Victoria.  I was an assistant product...

Marketing in a pandemic

I’ve been in the ‘comms’ business for quite a while now and have seen, and worked through, quite a lot of things....

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