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Research theory & method

Defining the strategic problem

It sometimes feels that in life and in business ... ‘we’re on the road to nowhere.’

Self-control, and the marshmallow test

‘Good things come to those who wait” has been said. As has been “the early bird catches the worm!” Maintain self control...

How to do ethnography research

Likely the best way to understand what people do, is to watch how they do it. How people shop - online and...

What is Semiotic Analysis?

Our world is a composite of signs that have literal and non-literal meanings. A positive sign to one person, may be negative...

Navigating the path to purchase

It is more critical than ever to understand the path to purchase. In a world where word of mouth, 'virtual' and otherwise,...

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

How to do product research (not one of the 95% new...

It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t...

Confirmation bias is killing your business

It seems that everyone nowadays wants to be an entrepreneurial innovator. But the reality is that very, very few people have the necessary skills...

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