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Market research & strategy

Quantitative vs qualitative advertisement testing

With an expected global advertising market expenditure of over $850 billion in 2021 pre-testing advertising concepts and campaigns before they go to market...

Jamin Brazil – the happy market researcher

Today we are joined by Jamin Brazil, market research entrepreneur, and tech pioneer.Fresno, California-based Jamin is the super...

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

How will this pandemic change us?

This has been a year full of great unknowns that has required many changes throughout the world. Some shifts, seemingly insignificant, others...

Siamack Salari: Trying to make sense when this ain’t everyday life

Today we are joined by Siamack Salari. Belgium based ethnographer...

Stu Austin – Design thinking and chaos in crazy game changing...

Today we are joined by Stuart Austin, design thinker and advisor.

James Fergusson – Innovating real time mobile research

Today we are joined by James Fergusson, the CEO of MDI (https://www.mdi-global.com) a mobile focused research company launched...

Unlocking creative confidence

We all wish to be insightful, yet most are far from any such wisdom. The thing is insight or wisdom is far...

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