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Market research & strategy

Stu Austin – Design thinking and chaos in crazy game changing...

Today we are joined by Stuart Austin, design thinker and advisor.

Chaos theory and how to predict the future

The chaos and uncertainty of life is often nothing short of petrifying. Just when we think we're feeling like we can predict it,...

How to segment a market (beyond assumption)

Likely the biggest driver to strategic success is the ability to accurately assess the size of a market, its needs and the optimal path...

How to measure the IMPACT of major events

Major events - from arts festivals to sporting spectaculars - all have impacts beyond bums on seats. They create broader economic, social and cultural...

Finding unicorns, and how to build a ‘$1BILLION’ business … in...

In the search for the next $1Billion business idea human nature is to think BIG, as $1Billion is a big number. Yet, the most...

Please STOP drinking the Kool-Aid

Drinking Kool-Aid is dangerous to economic and social health and well-being. Side effects include herd like behavior, myopic thinking, getting stuck in a rut,...

Unlocking creative confidence

We all wish to be insightful, yet most are far from any such wisdom. The thing is insight or wisdom is far...

Self-control, and the marshmallow test

‘Good things come to those who wait” has been said. As has been “the early bird catches the worm!” Maintain self control...

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