Navigating the path to purchase

It is more critical than ever to understand the path to purchase. In a world where word of mouth, 'virtual' and otherwise,...

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

How to do product research (not one of the 95% new...

It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t...

Confirmation bias is killing your business

It seems that everyone nowadays wants to be an entrepreneurial innovator. But the reality is that very, very few people have the necessary skills...

Ray Poynter – The Future of Market Research

There is likely no better man to talk to about where market research is heading and where it has been than Nottingham UK based...

Dr Elvira Fischer, Neuroscience & Human Behaviour

Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the 'hype' around using neuroscience in research to measure advertising and...

Dr Fiona Kerr, Imagination & Human Connection

Dr Fiona Kerr shares her research and expertise including the neuroscience of human-to-human and human-to-technology interaction, neurogenesis, and how good leaders create organisations that...

Fiona Blades, Show Business & Brand Experience

There’s no business like show business, and that at least partly explains how Fiona Blades grew up in a small village in the north...

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