“The research led to a rethink of our pricing strategy, to a rethink of the features of each of our products.”

- George Giannakodakis, Read >

Good research generates an insight, and a strategic KAPOW! Something changes for the better. Progress is made.

An awe inspiring future created.

Evidence-based consulting

Square Holes provides evidence-based insight and strategic consulting based on extensive research since 2004.

Cultural trends

Opportunities in this ever-changing world, diverse cultures, evolving society. Tech, and other trends, globalisation, pain-points.
'What next?'

Behaviour change

Application of behavioural psychology and behavioural economics models, including cognitive bias and heuristics to drive change.

Market entry and growth

Assisting market entry and growth, including sizing the market, finding product-market-fit and optimising price and wider strategy.

Evidence based marketing

Ensuring marketing is based on fact more so than fantasy as to impact on brand growth, and optimising marketing effectiveness.

Four steps to drive change

We recommend and provide support in following four steps to drive change …

ONE
Problem definition

Taking time to pause and unpack the 'BURNING DECK', hypothesis, barriers, gaps and opportunities prior to taking the next step.

TWO
Insight collection

Gather evidence to understand the STORIES, beliefs and behaviours of key markets, customers and population segments.

THREE
Ideas prioritisation

Filter the many ideas as to strategic value and ease of implementation. More simple strategic ideas. Plan the complex BIG IDEAS.

FOUR
Agility and action

The biggest impediment to strategic growth is inaction, so IMPLEMENT. Then monitor, listen, observe, adjust and set priorities.

Case studies

Square Holes conducts 100+ customised research projects each year, so please contact Square Holes to discuss case studies more aligned with your key markets, customers and population segments.

Categories include youth, brands, arts and culture, government, business-to-business, education, technology and ageing.

A few of our favourite long-term clients ...

“The research gave us the confidence to build a range of facilities that could be sold and allowed us to price these in a manner that would maximise revenue for a sustained period.”

- Darren Chandler, Read >

Strategic kapow

Square Holes works with clients however needed to optimise the value of the research.

Strategic frameworks

Building on robust research, strategic frameworks to guide planning and creative development.

Brief writing

Support in writing briefs building on research to send to designers, freelancers and agencies.

Concept testing

Involve users and audience in testing and refining new products, marketing and other concepts.

Strategic support

Project management and other input and support to help in the implementation and optimising Kapow!

“I REALLY ENJOY YOUR EMAILS – FULL OF BITE SIZED BITS OF GOOD INFO. REALLY SMART!” Clare, one of our many curious readers

Please join ‘Think!’ for every Friday email – culture, research methodology, evidence, innovation, brands, kindness, robots et cetera

REQUEST A PROPOSAL >



An awe inspiring future will come from deeply understanding real people.


1800 038 257

+61 8 8232 3355 (INTERNATIONAL)

It’s ok to be round pegs in square holes.
To be offbeat, crazy or different.
To be bored with the status quo,
with a hunger to change the world.
You will need to be passionate and resilient.
From the ‘you’ll never make it’,
and then the ‘tall poppy’ taunts.
You will need clarity and imagination,
as to where you are heading and the goal.
It’s OK to work hard to make a difference.
A future you influenced and changed,
thinking big and being brave.

 

Square Holes is an ISO 20252 certified market research agency launched from Adelaide South Australia in 2004, with a Melbourne office. Square Holes’ market research, cultural research and social research explores Australia’s urban, regional and remote areas including Adelaide and wider South Australia, Melbourne and wider Victoria, Sydney and wider New South Wales, Brisbane and wider Queensland, Dawin and wider Northern Territory, Perth and wider Western Australia and Hobart and wider Tasmania. We also explore the world from Australia to Africa, Asia, North and South Americas, Europe and wider Oceania.

©2019 SQUARE HOLES. ALL RIGHTS RESERVED
Have a nice day. Come back soon. 🙂