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André Eikmeier – Tribes and Business for Good

André and Jason softened into the couches upstairs at Square Holes HQ and pontificate about all things belonging, business for good and growing tribes....

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

Andrew Killey – Music, Writing and Advertising

Andrew Killey joins us to tell his story of music, writing and advertising. Andrew is or was the ‘K’ in KWP! The hugely successful...

Behavioural change theories and research

For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour...

Please STOP drinking the Kool-Aid

Drinking Kool-Aid is dangerous to economic and social health and well-being. Side effects include herd like behavior, myopic thinking, getting stuck in a rut,...

Metrics for measuring and building advertising campaign effectiveness

Research has and always will play a critical role in effective advertising. From underpinning strategies to enhance definition of the target market(s), opportunities to...

Customers are NOT equal

Too often businesses make the mistake of viewing all customers as equal. A bad review is received from an irrational customer and the business...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...