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Peter Joy – Brand Thinker & Strategist – Products, People, Places,...

We talk to Peter Joy about all things people, brands, trust and the importance of products and places telling a compelling story. Peter is well...

How to measure brand value

Arguably the most valuable asset in consumer facing businesses is its brand. A strong brand encourages choice over competitors, and with this revenue and...

Making competitors irrelevant

Too much strategic focus is placed on competitors, when the focus should be on how to make competitors irrelevant. Rather than focusing on market share...