Home Tags Consumer insight

Tag: consumer insight

How to write good survey questions, collect valid data et cetera

It seems nowadays that any monkey can do a survey, but oh too often in reality they provide less value than a bag of...

Embracing design thinking to unlock the ideas boom

Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social Research Society Research News. With permission it is shared...

Introspection kills innovation

Business and government facing challenging and uncertain times, can risk slipping into rumination — “The economy is struggling.” “Consumer confidence is down.” “It is beyond...