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Behavioural change theories and research

For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour...

Bossing it

It seems no one likes a show off, but those bossing it are likely also winning it. “If you are bossing the situation, you are running it....

Rules of collaborative research

Robust evidence based insights are critical in the ever evolving ideas economy, yet the thinking is changing. Rather than the traditional market research process...

Please STOP drinking the Kool-Aid

Drinking Kool-Aid is dangerous to economic and social health and well-being. Side effects include herd like behavior, myopic thinking, getting stuck in a rut,...

How to measure marketing effectiveness

The best way to measure marketing effectiveness is to assess the corresponding change. Be this change through increasing sales to movement in attitudes and...

How to write good survey questions, collect valid data et cetera

It seems nowadays that any monkey can do a survey, but oh too often in reality they provide less value than a bag of...

Entrepreneurial failure, and living the buccaneering pirate life

To succeed as an entrepreneur could be likened to having a buccaneering pirate spirit. To set sail on unsailed seas. To be brave and...

How to use design thinking to overcome strategic inaction

The single biggest impediment to strategic growth is inaction. Second to this is moving with the wrong strategies. However, inaction is the biggest blockage....