Home Tags Stories

Tag: stories

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

Where it began

On returning from work at the start of 2017 I emailed this to our list. Since, we haven't missed a week, somewhat inspired by Jerry...

12 lessons from 12 years

Way back in 2004, Square Holes hit the ground running. So many great stories over 12 years. Has Square Holes been a success? We’re up...