We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

Think! is Square Holes’ every Friday email exploring cultural trends, behaviour change, market entry and brand growth

ABOUT THINK!

An initiative of Australian market and cultural research agency Square Holes. Articles, podcast episodes et cetera from the Square Holes team and guests from Australia and beyond. squareholes.com was re-launched October 2019, as a critical component of our strategic pillar to ‘build a tribe of the curious and inspired.’ Visitor numbers have since experienced strong growth, with 70%+ from outside of Australia – US to UK; Canada, France; South Africa; Hong Kong; Switzerland; Spain; Chile; China; Germany; Finland; Netherlands; Belgium; Ireland; Italy; New Zealand; Romania; Turkey; Czech Republic; Japan; Malta; Russia; Singapore; and Hungary. Please subscribe, read and listen.

READ OUR TREND STORIES ...

Writing better briefs … and setting projects up for success

Creative briefs underpin the function of the advertising industry. They work to inform the creative approach and delivery of marketing campaigns. Connecting the creative work to broader business goals by clearly outlining the strategy of the campaign. In essence, briefs...

CLIPS FROM FOCUS GROUPS

In the depths of Covid
Slices from nine discussions across age groups of Australians from early 2020.

High school students and brands
Why is 'buy local' important?

CULTURAL INSIGHTS FROM 2020

20×20 Vision

Everyone is wiser with hindsight. I started writing this a...

Lucky pot of gold

As all things in life, with the current environment of the aftermath of bushfire...

Panic and opportunity

Oh, my God! What a crazy time we are living through. We are...
How can we help?


RANDOM POSTS ON BEHAVIOUR CHANGE

The art of saying ‘Thank you’

Gratitude is the path to a buoyant future. Let us ponder this … Every person has a plateau...

Procrastination and predicting the future

George was the futuristic father in ‘The Jetsons’.  The uber-cool cartoon depicted 2062 as a...

Procrastination and Commitment-Phobia

How is your year progressing? Anything you wish to achieve this year personally or professionally—new...

RANDOM POSTS ON IMAGINATION

John Lennon is dead. Are you the next John?

John never worked in market research, yet he did have a pretty darn big creative...

10 ingredients to making the world better

I’m back, post time chill-axing and a month-long digital detox (#nice). January sees many getting reacquainted...

Introspection kills innovation

Business and government facing challenging and uncertain times, can risk slipping into rumination — “The economy...

How to Design ‘DO’ not just Design Think!

What were once traditional and stable industries — and sources of long-term jobs for Australians — have been disrupted by the globalised economy. The...

How to NOT fear ‘the Robots!’

My favourite irony right now is the inertia and fear about the robots coming to take our jobs. My question is why are most...

TODAY'S TOP STORIES

CASE STORIES ...

RANDOM 'EXPERT' INTERVIEWS

How can we help?