We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

Think! is Square Holes’ every Friday email exploring cultural trends, behaviour change, market entry and brand growth

ABOUT THINK!

An initiative of Australian market and cultural research agency Square Holes. Articles, podcast episodes et cetera from the Square Holes team and guests from Australia and beyond. squareholes.com was re-launched October 2019, as a critical component of our strategic pillar to ‘build a tribe of the curious and inspired.’ Visitor numbers have since experienced strong growth, with 70%+ from outside of Australia – US to UK; Canada, France; South Africa; Hong Kong; Switzerland; Spain; Chile; China; Germany; Finland; Netherlands; Belgium; Ireland; Italy; New Zealand; Romania; Turkey; Czech Republic; Japan; Malta; Russia; Singapore; and Hungary. Please subscribe, read and listen.

READ OUR TREND STORIES ...

Is there a role for fun in policy and social marketing?

Last week in the office, one of my colleagues was talking about the article I wrote on probabilistic reasoning and it resonated with her about how it might be linked to (what we suspect to be a decrease in)...

CLIPS FROM FOCUS GROUPS

In the depths of Covid
Slices from nine discussions across age groups of Australians from early 2020.

High school students and brands
Why is 'buy local' important?

CULTURAL INSIGHTS FROM 2020

Predicting the future

A morning coffee at that cute little cafe or the commute to work,...

Ebony Gaylor – Decade of Action

We are joined by Ebony Gaylor, Managing Partner of...

The weight of the world on their shoulders (40-49 year-olds)

We spoke to with 40 – 49 year olds in the fourth instalment...
How can we help?


RANDOM POSTS ON BEHAVIOUR CHANGE

The elephant in the room wants to talk about MONEY

We may wish to view the solution to the world’s problems as love and the...

Pressing ‘ pause….. ‘

I think I can, I think I can, said the little red engine that could....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder...

RANDOM POSTS ON IMAGINATION

Peter Drew – Posters and controversial conversations

Today we are joined by artist Peter Drew. Peter...

Artificial Intelligence and ‘I want to be a Cyborg!’

Imagine a world in the not too distant future where you never (okay rarely) make...

Robert Tercek, When Digital and Real Worlds Collide

Today’s very cool episode is with Robert Tercek, one of the world’s most prolific creators...

Growing up during COVID-19 (Primary schoolers)

The world has undergone seismic shifts in recent weeks and businesses, governments and communities have pivoted to keep up. These changes have...

How to find your digital context ‘Ace’

In the 1970’s and 80’s content was very much king. In an era of no Web or mobile Internet, newspapers and television stations were...

TODAY'S TOP STORIES

CASE STORIES ...

RANDOM 'EXPERT' INTERVIEWS

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