We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

Think! is Square Holes’ every Friday email exploring cultural trends, behaviour change, market entry and brand growth

ABOUT THINK!

An initiative of Australian market and cultural research agency Square Holes. Articles, podcast episodes et cetera from the Square Holes team and guests from Australia and beyond. squareholes.com was re-launched October 2019, as a critical component of our strategic pillar to ‘build a tribe of the curious and inspired.’ Visitor numbers have since experienced strong growth, with 70%+ from outside of Australia – US to UK; Canada, France; South Africa; Hong Kong; Switzerland; Spain; Chile; China; Germany; Finland; Netherlands; Belgium; Ireland; Italy; New Zealand; Romania; Turkey; Czech Republic; Japan; Malta; Russia; Singapore; and Hungary. Please subscribe, read and listen.

READ OUR TREND STORIES ...

How the creative and creativity can help drive your advertising effectiveness

“The relationship between creativity and effectiveness is the golden thread of advertising”    Giles Hedger, Leo Burnett Worldwide Advertising effectiveness can be the combination of a variety factors, such as spend, reach, targeting approach, brand strength and recency. But none...

CLIPS FROM FOCUS GROUPS

In the depths of Covid
Slices from nine discussions across age groups of Australians from early 2020.

High school students and brands
Why is 'buy local' important?

CULTURAL INSIGHTS FROM 2020

Commercial Karma

I was delighted when I recently heard the phrase ‘commercial karma’ for the...

Panic and opportunity

Oh, my God! What a crazy time we are living through. We are...
Brent Hill SA Tourism

Brent Hill – Marketing tourism in a stay at home pandemic

Today we are joined by Brent Hill, the Executive...
How can we help?


RANDOM POSTS ON BEHAVIOUR CHANGE

It all comes back to TRUST

Sometimes everything seems so complex, but when stripped back to the core, it is all...
Cognitive disodence

Living in a dual reality, unpacking cognitive dissonance in a pandemic

In a recent Square Holes podcast with Siamack Salari, he talked about ‘dual...

Here come the fun police

We are living in likely the most amazing time in history. Medical science...

RANDOM POSTS ON IMAGINATION

Introspection kills innovation

Business and government facing challenging and uncertain times, can risk slipping into rumination — “The economy...

Suspending disbelief

The world is round, and Father Christmas is a fat joke. Life and...

Tim Jarvis AM, Welcome to the Explorer Club

Today we sit down with polar explorer, speaker, film maker and environmental scientist  Tim Jarvis....

Two side-holes, plus one cakehole

In our broadcasting world, where everyone has a mic, a lens, a channel and a loaded colander dripping opinion-seasoned blurt juice all over the...

Vibrant city shopping

When I arrived in Rundle Mall as the Mall Manager, I knew there would be challenges due to the diverse private and...

TODAY'S TOP STORIES

CASE STORIES ...

RANDOM 'EXPERT' INTERVIEWS

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