We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

Think! is Square Holes’ every Friday email exploring cultural trends, behaviour change, market entry and brand growth

ABOUT THINK!

An initiative of Australian market and cultural research agency Square Holes. Articles, podcast episodes et cetera from the Square Holes team and guests from Australia and beyond. squareholes.com was re-launched October 2019, as a critical component of our strategic pillar to ‘build a tribe of the curious and inspired.’ Visitor numbers have since experienced strong growth, with 70%+ from outside of Australia – US to UK; Canada, France; South Africa; Hong Kong; Switzerland; Spain; Chile; China; Germany; Finland; Netherlands; Belgium; Ireland; Italy; New Zealand; Romania; Turkey; Czech Republic; Japan; Malta; Russia; Singapore; and Hungary. Please subscribe, read and listen.

READ OUR TREND STORIES ...

The Power of Packaging and How to Elevate Your Product

"A retail package is the last and best chance to make a sale" - Marty Neumeier Product packaging serves many functional purposes, such as storing, preserving, and protecting the goods inside, but it also plays a fundamental role in the...

CLIPS FROM FOCUS GROUPS

In the depths of Covid
Slices from nine discussions across age groups of Australians from early 2020.

High school students and brands
Why is 'buy local' important?

CULTURAL INSIGHTS FROM 2020

Cognitive disodence

Living in a dual reality, unpacking cognitive dissonance in a pandemic

In a recent Square Holes podcast with Siamack Salari, he talked about ‘dual...

Simon Kuestenmacher: How demographic data can fight COVID-19

Today we are joined by Simon Kuestenmacher, Co-Founder and...
How can we help?


RANDOM POSTS ON BEHAVIOUR CHANGE

The MINDSPACE Framework of behaviour change

As another year builds momentum it is likely most are doing the same...

The art of saying ‘Thank you’

Gratitude is the path to a buoyant future. Let us ponder this … Every person has a plateau...
Cognitive disodence

Living in a dual reality, unpacking cognitive dissonance in a pandemic

In a recent Square Holes podcast with Siamack Salari, he talked about ‘dual...

RANDOM POSTS ON IMAGINATION

André Noël Chaker, Building a Strong Culture

Today André Noël Chaker joins us from Finland. Author of acclaimed books including the Finnish...

12 lessons from 12 years

Way back in 2004, Square Holes hit the ground running. So many great stories over...

Elena Carapetis – Cultural Diversity, the Arts and Fame

Elena Carapetis is Resident Artist at State Theatre Company South...

South Australia – State of Mind (July 2020)

Square Holes has been tracking the financial and mental state of mind of South Australians via a representative survey of 400 adults...

Life in Lockdown (30-39 year olds)

In the latest discussion with members of the Square Holes panel, 30 – 39 year-olds shared their perspectives on life during a...

TODAY'S TOP STORIES

CASE STORIES ...

RANDOM 'EXPERT' INTERVIEWS

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