We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

Think! is Square Holes’ every Friday email exploring cultural trends, behaviour change, market entry and brand growth

ABOUT THINK!

An initiative of Australian market and cultural research agency Square Holes. Articles, podcast episodes et cetera from the Square Holes team and guests from Australia and beyond. squareholes.com was re-launched October 2019, as a critical component of our strategic pillar to ‘build a tribe of the curious and inspired.’ Visitor numbers have since experienced strong growth, with 70%+ from outside of Australia – US to UK; Canada, France; South Africa; Hong Kong; Switzerland; Spain; Chile; China; Germany; Finland; Netherlands; Belgium; Ireland; Italy; New Zealand; Romania; Turkey; Czech Republic; Japan; Malta; Russia; Singapore; and Hungary. Please subscribe, read and listen.

READ OUR TREND STORIES ...

Write an ‘SMP’ (Single Minded Proposition) to supercharge your creative

Creative ads are effective ads. Say it with me: creative ads are effective ads! Perceptions of creativity in advertising, also described as “divergence”, increase memorability. Yet there has been a consistent narrative floating through ad world for the past 15+...

CLIPS FROM FOCUS GROUPS

In the depths of Covid
Slices from nine discussions across age groups of Australians from early 2020.

High school students and brands
Why is 'buy local' important?

CULTURAL INSIGHTS FROM 2020

You have to laugh

The best way to deal with a serious situation is to counterbalance with...

Create a connection (Aged 60 – 69)

In a recent national survey, travel and listening to music were named as...

South Australia – State of Mind (April 2020)

South Australians have decreased levels of sense of mental wellbeing and financial security...
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RANDOM POSTS ON BEHAVIOUR CHANGE

Procrastination and predicting the future

George was the futuristic father in ‘The Jetsons’.  The uber-cool cartoon depicted 2062 as a...

Once upon a time …

"Once upon a time" are words repeated in stories since long, long ago.

Banking, Bastards and the Trolley Dilemma

The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry ...

RANDOM POSTS ON IMAGINATION

Embracing design thinking to unlock the ideas boom

Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social...

Confirmation bias is killing your business

It seems that everyone nowadays wants to be an entrepreneurial innovator. But the reality is...

Robert Tercek, When Digital and Real Worlds Collide

Today’s very cool episode is with Robert Tercek, one of the world’s most prolific creators...

Two side-holes, plus one cakehole

In our broadcasting world, where everyone has a mic, a lens, a channel and a loaded colander dripping opinion-seasoned blurt juice all over the...

The power of price and convenience (Aged 50 – 59)

The COVID pandemic disrupted routines and created heightened levels of uncertainty, which humans typically try to avoid at all costs.

TODAY'S TOP STORIES

CASE STORIES ...

RANDOM 'EXPERT' INTERVIEWS

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