SA Power Networks creating lifesaving behaviour change with the help of Square Holes

The study was part of a strategic social marketing campaign, that involved three distinctive research components, foundational research, concept testing and on-going tracking research, with the aim to change community behaviour around downed powerlines, in traffic incidents, tingles and shocks in the home and farm safety. Paul Roberts, SA Power Networks (SAPN) Head of Corporate … Continue reading SA Power Networks creating lifesaving behaviour change with the help of Square Holes