Square Holes is a human-centered research agency working to optimise growth and innovation, through tailored market research and cultural insight. We are here to transform your strategic vision with human-led insights, creative out-of-the-box thinking and decades of experience. 

CASE STUDIES AND WHY WE EXIST

Our methodology comprises of three stages: exploration, testing and monitoring. Exploration is a deep dive into your customers, markets or culture to underpin strategic planning and build the innovation roadmap. Testing is great to prep the launch of a new idea, while monitoring the impact and emerging opportunities is also powerful to guide growth.

OUR METHODOLOGY

Powered by an innate curiosity and drive to solve complex problems, the team at Square Holes have worked on a wide range of projects spanning government innovation to new markets, consumer behaviour and cultural deep dives. We are ready and waiting to sink our heads into your future. 

CULTURAL INSIGHT CASE STUDIES

Business growth

We partner with growth focused marketers, leaders and innovators to reimagine outdated models with a focus on the evolving needs of the customers and markets. The result: less waste, stronger product innovation, strategic precision and performance tracking. 

BUSINESS GROWTH CASE STUDIES
Bob, Adelaide | Photo Credit: Thomas Blah (title)

Flourishing cities

Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. The result: informed and effective policies, services, planning and communications. 

FLOURISHING CITIES CASE STUDIES

THINK! eMAG

Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST

Square Holes by name, square holes by nature. Inspired by Apple’s 1997 Think Different campaign that seeded decades of  growth innovation for the company – “the round pegs in the square holes, the ones who see things differently.” Square Holes pride ourselves on creative problem-solving and looking at the world from a slightly different angle – with innovation always top of mind.

STEVE JOBS AND THINK DIFFERENT