Deeply
understanding
real people
Square Holes is a human-centered research agency working to optimise growth and innovation, through tailored market research and cultural insight. We are here to transform your strategic vision with human-led insights, creative out-of-the-box thinking and decades of experience. Make research Step 1 of your strategic planning.
Our methodology comprises of three stages: exploration, testing and monitoring. Exploration is a deep dive into your customers, markets or culture to underpin strategic planning and build the innovation roadmap. Testing is great to prep the launch of a new idea, while monitoring the impact and emerging opportunities is also powerful to guide growth.
Business growth
We partner with growth focused marketers, leaders and innovators to reimagine outdated models with a focus on the evolving needs of the customers and markets. The result: less waste, stronger product innovation, strategic precision and performance tracking.
Flourishing cities
Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. The result: informed and effective policies, services, planning and communications.
Powered by an innate curiosity and drive to solve complex problems, the team at Square Holes have worked on a wide range of projects spanning government innovation to new markets, consumer behaviour and cultural deep dives. We are ready and waiting to sink our heads into your future.
THINK! eMAG
Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST
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