Square Holes is a human-centred research agency helping ambitious leaders unlock growth and innovation through tailored market research and deep cultural insight. Whether you’re launching new ideas, gathering customer feedback, tracking trends or shifting narratives—our research turns curiosity into confident action.

CASE STUDIES AND WHY WE EXIST
Human-centred approach

Thriving businesses

We partner with growth focused marketers, leaders and innovators to reimagine outdated models with a focus on the evolving needs of the customers and markets. The result: less waste, stronger product innovation, strategic precision and performance tracking. 

THRIVING BUSINESS CASE STUDIES
Bob, Adelaide | Photo Credit: Thomas Blah (title)

Flourishing cities

Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. The result: informed and effective policies, services, planning and communications. 

FLOURISHING CITIES CASE STUDIES

Culture isn’t static. We dive into these shifts, through a range of data collection and observational methodologies, uncovering insights that elevate innovation. Confident decision making in rapidly changing markets and cities.

CULTURAL INSIGHT CASE STUDIES

THINK! eMAG

Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST

Square Holes by name, square holes by nature. Inspired by Apple’s 1997 Think Different campaign that seeded decades of  growth innovation for the company – “the round pegs in the square holes, the ones who see things differently.” Square Holes pride ourselves on creative problem-solving and looking at the world from a slightly different angle – leading with curiosity and with innovation always top of mind.

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