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Scepticism of big brands (Secondary school kids)

Six teens took time out of their school holidays to speak with Square Holes about their perspective on brands and advertising.

Advice from future marketers (Primary school kids)

Square Holes spoke to six up-and-coming marketers about their favourite brands and the current advertising landscape.

Create a connection (Aged 60 – 69)

In a recent national survey, travel and listening to music were named as two favourite past times among Australians regardless of age...

Your brand needs a hobby (Aged 70+)

Square Holes recently spoke to a group of South Australians over 70 about their pastimes and passions. Several had a long roster...

The opposite of love (Aged 30 – 39)

"I can't explain it. It's just that feeling. I think you know. You know when you love something. You know when you...

What is love? (Aged 20 – 29)

When asked what they love, a group of four 20-somethings list what you might expect: their family, friends, hobbies like sport or...

Kindness isn’t enough (Aged 40 – 49)

As life slowly returns back to normal, Square Holes has continued conversations with Australians to gain insight into their daily lives.

The power of price and convenience (Aged 50 – 59)

The COVID pandemic disrupted routines and created heightened levels of uncertainty, which humans typically try to avoid at all costs.