A curious and inspired team of market research and consumer insight experts

Research manager / analyst

Dylan is a skilled and experienced research analyst with a passion for data and his Weber BBQ. With a keen interest in the role of creativity in advertising, Dylan was first drawn to marketing after watching an episode of Mad Men in high school. At University that quickly turned into a preference for his research subjects, due to his fascination with what makes people tick. He is driven by this curiosity for people and a desire to help brands and organisations problem solve.

Journalist and Editor of Think!

Mahalia is a journalist with a drive to dive deep into the stories of people, brands and communities. Before coming to Square Holes, she has worked across a number of media roles, from commercial radio in Sydney to a magazine named after a popular smallgood in Adelaide. Cyndi Lauper once taught her how to skin a squirrel and Brad Pitt complimented her tattoos, but these days she delves into the impact of social media on society and the wide breadth of clients undertaking research with Square Holes.

Research manager / analyst

Kellen is a motivated Researcher/Analyst interested in answering questions around the consumer engagement in digital landscapes. He has strong skills in data analysis and interpretation to construct evidence-based solutions to client challenges. He received his doctorate in Digital Advertising at the ripe age of 25, focusing on the value of eye-tracked high and low attention in consumer behaviour. When he’s away from the world of consumer psychology and research, you can find him upside down in the big bowl at the new City Skate Park.

Founder / Principal Researcher / MD

Jason is an experienced researcher who was awarded as a Fellow of the Australian Research Society in 2022 for his contributions to the industry. He spent his formative years in market and cultural research at Frank Small & Associates in Melbourne, and created his own research company, Square Holes, in 2004 after returning to South Australia. He is passionate about helping Australian brands go global and inspiring corporate and government decision makers to evolve the cultural narrative. Jason also mentors young researchers and remains active in Square Holes research studies.

General Manager

Christine is a Qualified Practicing Researcher (QPR) who leads and supports the team across a range of function including project and methodology design, reporting, quality control, industry standards and ISO accreditation. She is highly experienced in all aspects of market research, and our quality control guru, ensuring that your project is a success through project planning for optimal research outputs and accuracy. Christine is also an avid reader outside of work, making her way through all manner of books from Science Fiction to the Classics.

Field Manager

Carolyn manages Square Holes’ project recruitment and Field Team. She is highly experienced in the recruitment of focus group and in-depth interview participants, face-to-face survey and other team management. Carolyn is the managerial engineer of the right voices making their way into your focus groups and interviews, and right people conducting your field research and face-to-face surveys. On a personal note, Carolyn has a background in Corporate Training and Management and is interested in understanding self and others, plays competitive netball and can catch a fish.

Accounts / Administration Manager

Ros is our Finance and Administration Manager, and an essential cog in the Square Holes machine. She has been with the SH family since 2008, after making the move from wine country Barossa. When she is not in the office, Ros is perfecting her green thumb in a local CBD community garden and enjoying the fruits of living in the festival state by taking in all the theatre, classical music and art she can handle. She can also play the piano (badly, by her own admission).

Office Dog

Daisy is the office rabblerouser and spirit raiser. She has a keen nose for sniffing out any and all leads and a great head for numbers (she will be able to tell you how many snacks you have on hand at any given time). What she lacks in physical size and understanding of office decorum, she makes up for in enthusiasm and personality. A most valued member of the team.

To work at Square Holes you will commit to working to our team’s shared values …

1. IMPACT – We inspire better

2. NURTURE – We grow together

3. CURIOUS – We learn forever


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    Seeking a career in market research and cultural insight that has a meaningful impact?

    ‘It’s ok to be round pegs in square holes. To be innately curious, and unconventional.  To see problems as adventures, with many paths to better. We are passionate and resilient, knowing we are not alone. We grow together, ever learning, and flourishing. Seeking progress, one step at a time, towards a future we inspired.’ 

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