Square Holes is a cultural insight studio
We explore people and culture beyond the category, uncovering the patterns, tensions and shifts shaping behaviour to inform strategy, inspire innovation and enable confident decisions.
Our studio model and systems, developed since 2004, enable projects to scale efficiently while delivering deep cultural insight locally in Australia, in new markets and globally.
Why call ourselves a studio? Like a design, publishing or film studio, we bring together the right mix of people for each project. Different perspectives, working together to explore the question properly and guide a better way forward.
From permanent team members in Adelaide and Melbourne to a curated global network, we bring together expertise across qualitative and quantitative research, ethnography, behavioural insights and cultural trends — working across brand, government, place and sector landscapes.
We explore people and culture
Square Holes is led by Jason Dunstone, a Fellow of The Research Society, recognising his sustained contribution to the Australian research industry. He is supported by an experienced team of cultural insight, research, data and operations professionals across Adelaide and Melbourne. Together, we work to global best practice and are members of ESOMAR, The Research Society and the Australian Data and Insights Association.
Our team have a shared mission ‘explore people and culture’ and five core values:
Curiosity, Impact, Nurture, Play and Flow.
Together, these guide how we explore deeply, focus on what matters, support people and ideas, create space for new thinking, and build momentum with clarity.
Why Square Holes? “It would have to be the diversity of the work. I like that it’s something different day-to-day. Different problems, different solutions and thinking required. I also like that on one day I might be looking at and interpreting data, and then the next day I’m conducting an in-depth interview with someone. It keeps the work fresh and exciting.”
Seeking to join our studio crew?
Join our global cultural insight studio team, where freelance researchers, data gurus, designers, academics, ethnographers and strategists collaborate on real-world projects exploring people, culture and change.
If this is you reach out today, send an email or fill in the form below!
Our studio network collaborates on client projects and contributes to Think! our weekly eMag sharing patterns, perspectives and emerging cultural shifts.
Why Square Holes? “Balancing qualitative and quantitative research approaches, seeking new approaches and the problem solving and influencing change is very rewarding, and it is great to be increasingly getting more and more impactful and interesting projects.” |
For more on our team, or to explore working together across Australia and internationally through our network spanning the UK, Europe, the US, Canada and Asia, get in touch.
If you see a genuine opportunity to help Square Holes grow with curiosity, impact, nurture, play and flow — through strategic collaboration, international growth, sector expertise or exceptional talent aligned with our mission to explore people and culture to inspire innovation and confident decisions — we’d love to chat:
contact Jason direct on jason@squareholes.com or +61 411 421 722