Our Manifesto dictates our work
It’s our pride, our ethic, our quirks
IT’S OK TO BE ROUND PEGS IN SQUARE HOLES. TO BE OFFBEAT, CRAZY OR DIFFERENT.
TO BE BORED WITH THE STATUS QUO, WITH A HUNGER TO CHANGE THE WORLD.
YOU WILL NEED TO BE PASSIONATE AND RESILIENT. FROM THE ‘YOU’LL NEVER MAKE IT’, AND THEN THE ‘TALL POPPY’ TAUNTS.
YOU WILL NEED CLARITY AND IMAGINATION, AS TO WHERE YOU ARE HEADING, AND THE GOAL.
IT’S OK TO WORK HARD TO MAKE A DIFFERENCE. A FUTURE YOU INFLUENCED AND CHANGED, THINKING BIG AND BEING BRAVE.
Why we exist
Square Holes exists to drive an evolving narrative, flourishing cultures, and growing brands through data-driven research. Inspiring meaningful change through deep understanding of people and culture.
The term “Square Holes” generally means something that doesn’t conform to the norm, and for our agency, it represents research that values creative and unconventional thinking to solve complex problems.
What we do
Square Holes offers customised research for leaders and innovators in local and global markets. We publish an e-Mag Think! every Friday – all things culture, behaviour, brands and real people.
We are also an incubator for research and insight innovation – including Budgie Love and Square Holes Community
Square Holes values an open-minded approach, constantly seeking new information and opportunities. Our unique approach empowers clients to imagine a better future and overcome confirmation bias, the tendency to only consider information that supports their current beliefs and ignore alternative perspectives.
A hunger to make the world better
A curious and inspired team of market research and consumer insight experts
Square Holes is a collective of curious and innovative thinkers and researchers who deeply understand real people. Our team are the best. Each with a superpower they are ever improving, but as a team KAPOW!
Square Holes partners with local arts and cultural organisations such as the Adelaide Film Festival, Helpmann Academy, Southstart and Zoos SA. Square Holes has invested over $500,000 in these partnerships. A critical part of our identity.
Reimagine the future
Allow Square Holes’ customised market research and cultural insight illuminate the road ahead.