Inspired by real people, guided by our values of Impact, Nurture and Curious
Value 1: Impact
We inspire growth
Square Holes exists to drive an evolving narrative, flourishing cities, and growing businesses through data-driven research. We prioritise diligence, positive energy, and persuasion in communicating research evidence and insight to deliver exceptional results that drive positive impact.
Our mission
“To partner with human-curious leaders to optimise growth and innovation through tailored on-going market research and cultural insight programs.
Business growth and flourishing cities inspired by real people.”
‘How can we add on-going value?‘ This is the question we ask clients.
Our multi-year partnerships are testimony to trust and value delivered. Two decades of brand, customer and culture longitudinal tracking. On-going and ad hoc qualitative and quantitive research. Primary and secondary data collection, analysis and outcomes.
Thousands of studies since 2004, many hundreds of clients, long-term client programs, millions of real people researched and many wonderful relationships.
Two specialist areas
Flourishing Cities
Research to drive an evolving narrative, behaviour change and support leaders in education, environment, health, government and community services, housing, infrastructure, arts, sport, culture, lifestyle and economy.
“Working with Square Holes brings REDARC closer to our customers. Engaging in market research means we can better understand the needs of our customers and what drives them during the decision-making process” Anthony Kittel CEO Redarc, client since 2015
Value 2: Nurture
We grow together
Square Holes fosters collaboration, pursue mastery, and promote candour for collective growth. We are a culture of curious individuals with shared values. A culture of empowered mentors more so than micromanagement. We commit to nurturing a trusting team environment that supports us individually and collectively to achieve our goals.
“Such an excellent event and a great mix of people in the room. I agree (with other attendees) , one of the best discussion sessions I’ve been to!” Client lunch attendee
Nurturing client relationships
Square Holes strengthens client relationships through exclusive sessions on cultural insights, behaviour change and consumer trends, including trend lunches and online forums. These events deepen understanding of market dynamics and support clients’ strategic decisions, fostering collaborative growth. Our focus on flourishing cities and business innovation helps clients stay industry leaders.
“Initially it was based on measuring brand health, then a part of this evolved into developing a company-wide KPI” Fiona Krawczyk Haigh’s
Value 3: Curiosity
We learn forever
Square Holes champions open-mindedness, analytical thinking, and creativity in exploration for innovative solutions. We value constantly seeking new information and opportunities. Our unique approach empowers clients to imagine a better future and overcome confirmation bias.
Data integrity
Square Holes adheres to the highest local and global privacy and data protection legislation, aligning with best practices in every aspect of our research. We operate under ISO 20252 standards and strictly comply with The Privacy (Market and Social Research) Code 2014, ensuring top-tier data security and confidentiality. Our methodologies are rigorously applied, employing statistical models and representative sampling for precise benchmarking and reliable modeling. We provide secure data storage solutions, essential for our work with government entities and organisations that demand the utmost in data protection. This commitment ensures that our research is not only effective but also ethically sound and legally compliant, facilitating informed decision-making.
Think!
Square Holes’ every Friday email Think! encourages our team and guest experts to share a mix of articles, podcasts, and research findings with our global community of human-curious decision makers. It is also a valuable way to share our curiosity and develop writing and other skills. Read 400+ articles since 2017.
Sponsoring curiosity
Square Holes partners with arts and cultural organisations such as the Adelaide Film Festival, Helpmann Academy, Southstart and Zoos SA. Square Holes has invested over $500,000 in these partnerships. A critical part of our curious DNA.
“I think we uncovered through the focus groups, a really clear understanding of where the community was on some of these issues. It got us to focus in on what was the one key message we can tell people to keep them safe” Paul Roberts Head of Corporate Affairs SA Power Networks, client since 2017
Competitive advantage
Our methodologies have strengthen and evolved with changing times and technologies, yet the consistency over two-decades has been Square Holes’ focus on working with human-curious decision makers to research real people, to grow business or guide the multi-faceted aspects of flourishing cities.
- Unique methodology(s) to inspire innovation and drive growth
- Two decades of work across government, business and key sectors
- Primary data collected, and available for analysis / benchmarks
- Highest industry and privacy standards trusted by sensitive sectors
- Established team of market research and cultural insight experts
- In-house research innovations including platform squareholes.community
- Think! (every Friday 9am) eMag 340+ editions + global subscribers
- Solid base of articles and other content for education programs
- Research based aligned specialist extensions
- Local and global networks of research and strategic collaborators
Inspired by real people
We are insatiably inspired by real people, curiosity and having a positive impact. Our approach is about robust research balanced with being open-minded.
Square Holes has and always will be inspired by real people. If you are a human-curious leader, please send us a brief. If you are real person wanting to inform decision-makers, join our community.
“We identified loneliness as a significant issue in the community and in need of greater attention. We wanted to know how many were experiencing high rates of loneliness and what age groups were the most affected” Rachael Pearse, Uniting Communities Project Officer, client since 2020
In the media
Square Holes regularly appears in the media.
Contact us for input into articles and stories.
How can we help you?
