Our Manifesto dictates our work
It’s our pride, our ethic, our quirks
IT’S OK TO BE ROUND PEGS IN SQUARE HOLES. TO BE INNATELY CURIOUS, AND UNCONVENTIONAL.
TO SEE PROBLEMS AS ADVENTURES, WITH MANY PATHS TO BETTER.
WE ARE PASSIONATE AND RESILIENT, KNOWING WE ARE NOT ALONE. WE GROW TOGETHER, EVER LEARNING AND FLOURISHING.
SEEKING PROGRESS, ONE STEP AT A TIME.
TOWARDS A FUTURE WE INSPIRED.
Why we exist
Square Holes exists to drive an evolving narrative, flourishing cultures, and growing brands through data-driven research. Inspiring meaningful change through deep understanding of people and culture.
The term “Square Holes” generally means something that doesn’t conform to the norm, and for our agency, it represents research that values creative and unconventional thinking to solve complex problems.
What we do
Square Holes values an open-minded approach, constantly seeking new information and opportunities. Our unique approach empowers clients to imagine a better future and overcome confirmation bias, the tendency to only consider information that supports their current beliefs and ignore alternative perspectives.
A hunger to make the world better
A curious and inspired team of market research and consumer insight experts
Square Holes is a collective of curious and innovative thinkers and researchers who deeply understand real people. Our team are the best. Each with a superpower they are ever improving, but as a team KAPOW!
Square Holes partners with local arts and cultural organisations such as the Adelaide Film Festival, Helpmann Academy, Southstart and Zoos SA. Square Holes has invested over $500,000 in these partnerships. A critical part of our identity.