Please join ‘Think!’ for every Friday email – culture, research methodology, evidence, innovation, brands, kindness, robots et cetera
Your brand needs a hobby (Aged 70+)
Square Holes recently spoke to a group of South Australians over 70 about their pastimes and passions. Several had a long roster...
Buying local or global?
As local communities exit the emotional strain of COVID-19, the conversation around the importance of supporting local businesses grows. The world-wide economic...
Dr Fiona Kerr + Steve Sammartino
Today we are joined by Dr Fiona Kerr, Founder and CEO of the Neurotech Institute, and leading futuristand...
The opposite of love (Aged 30 – 39)
"I can't explain it. It's just that feeling. I think you know. You know when you love something. You know when you...
What is love? (Aged 20 – 29)
When asked what they love, a group of four 20-somethings list what you might expect: their family, friends, hobbies like sport or...
Loving life in South Australia
There is a positive vibe in South Australia as restrictions are reduced, with an increased sense of pride in the State and...
Kindness isn’t enough (Aged 40 – 49)
As life slowly returns back to normal, Square Holes has continued conversations with Australians to gain insight into their daily lives.
The power of price and convenience (Aged 50 – 59)
The COVID pandemic disrupted routines and created heightened levels of uncertainty, which humans typically try to avoid at all costs.
