Below is a summary of Square Holes media appearances:
The Role of Market Research in Business Growth | Podcast interview Sep 2025
Australian wine on-premise: what’s changing (and what to do about it) | Wine Australia Jul 2025
Why don’t we back our own in SA? | InDaily May 2025
Square Holes makes us hungry with new tech | InDaily Dec 2024
Square Holes’ AI partnership | InDailiy Nov 2024
How well is Adelaide dealing with sustainability? | CityMag May 2024
Embracing Synthetic Data’s Potential While Valuing Real People | The Research Society Jun 2024 (Best Paper annual awards)
Consumer insider: Net Promoter Score explained | InDaily Apr 2023
Six simple steps to happier customers | InDaily May 2023
Electricity safety campaign sparks behaviour change | InDaily Dec 2022
Square Holes unveil confident new brand | Research News Live Oct 2022
Why ‘buy local’ is often easier said than done | InDaily Aug 2021
Helping Australian brands go global | InDaily May 2021
What young South Australians think of their home state? | InDaily Apr 2021
Has Covid-19 made South Australians more risk averse? | InDaily Jan 2021
20 Best Consumer Behaviour Podcasts | Welp Magazine 2021
Are complacent sole traders holding the SA economy down? | InDaily Nov 2020
Nurturing South Australia’s lifestyle as an economic asset | InDaily Oct 2020
Confidence fence-sitting plagues SA | InDaily Sep 2020
How we judge leaders linked to virus severity | InDaily Sep 2020
How retail habits have shifted since the start of COVID-19 | InDaily Sep 2020
Arts viewed as fundamental to SA economy | InDaily Sep 2020
There’s no place like home for SA workers | InDaily Aug 2020
The ups and downs of South Australians during COVID-19 | InDaily Aug 2020
Local travel on up as confidence softens | InDaily Aug 2020
Eating our way to an economic recovery | InDaily Aug 2020
Online connections still no substitute for the real thing | InDaily Aug 2020
South Australians are finding their passions in exceptional times | InDaily Jul 2020
Big ticket items on hold as belts tighten | InDaily Jul 2020
Confidence in SA is another flattened curve | InDaily Jul 2020
Space to grow understanding of SA economy | InDaily Jul 2020
Closing knowledge gap key to driving local sales | InDaily Jun 2020
State pride on rise as SA emerges from COVID | InDaily Jun 2020
25 Best Market Research Podcasts | Feedspot Oct 2022
Confidence rebounds as restrictions ease in SA | InDaily Jun 2020
South Australians in the mood to kick new habits | InDaily May 2020
The figures are in: working from home | InDaily May 2020
After time stuck at home, we want a holiday in SA | InDaily May 2020
South Australians in the mood to shop, in a store | InDaily May 2020
Mapping the minds of South Australians | InDaily May 2020
Best of the Bunch: Top 5 Podcasts for Market Research | Precision Opinion Apr 2020
Banking, Bastards and the Trolley Dilemma | Mumbrella Feb 2019
Are you busy? | Mumbrella Feb 2019
5 steps to finding an insightful market researcher | Trinity P3 November 2015
Make Love Not War | Campaign Brief December 2010
Most Square Holes work is commercially confidential, developed in close partnership with clients. We also conduct our own in-house research, and this plus approved usage of commissioned data over more than 20 years allows us to create publicly released cultural exploration media releases on trends and patterns we are observing. The above examples reflect the themes we love to discuss, our writing style exploring people and culture to uncover what others miss. We were ever keen to share our observations. Please contact us to discuss opportunities.
We love sharing consumer trends and cultural insight from our eclectic studies
Our awe inspiring researchers are available to share all things culture, brands and real people for your next conference, in-house professional development or panel.



