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Credit: Thomas McCammon

Square Holes offers customised research for leaders and innovators in local and global markets. For more information and to submit a quote please complete the form below or email mail@squareholes.com

FAQs

Strategic precision and guidance, and minimising underperforming marketing and other spending waste. 1) Monitoring of trends, and brand, marketing and customer performance for Board and management reporting, and identifying strategic priorities. 2) Immersive market / population understanding to support decision makers to be innovative and gain competitive advantage. Strategic insight and a comprehensive, easy to read 30-100 page report is typically provided.

Generally $20,000 to $50,000, although budgets as low as $5,000 to up to $100,000 or more are common depending on the complexity of the project and other factors. Preliminary proposals tend to offer 2-3 options with alternative methodologies and costs, with prices quoted as fixed value total cost, i.e. all-inclusive no-surprises cost to achieve objectives, rather than per hour or add-on pricing. Government Grants may be available to subsidise the cost of research.

Research projects tend to take 3-8 weeks, depending on complexity and other factors. Our skilled, organised and experienced team carefully project manage to ensure budget and timing targets are met. Many of our clients work with Square Holes on an on-going basis, and others on an as needed project-to-project basis. We pride ourselves on building medium to long term trusted, candid and friendly partner relationships. Many of our partnerships are 5-10 years or much longer.

Steve Jobs is dead. Are you the next Steve?

In 1997 Steve Jobs returned to Apple as interim CEO, after his 12 year exile from the company he, Steve Wozniak and Ron Wayne incorporated 1976. The two Steves had been tinkering with electronics since the late 1960’s, including illegally selling ‘blue boxes’ that allow people to make phone calls for free.

David Ogilvy is dead. Are you the next David?

On the theme from my post a few weeks back about Steve Jobs, I reflect on another dead person. Our story starts with a young man working in a market research company. David had been somewhat of a career gipsy after a mediocre finish to his schooling, and working as a chef in Paris and door-to-door […]

John Lennon is dead. Are you the next John?

John never worked in market research, yet he did have a pretty darn big creative impact on the world. John had a tricky childhood (as did Steve and David discussed previously), struggled at school, started a band, went solo, and was shot dead by a mad man (not of the advertising ilk) at the age of […]

How to use design thinking to overcome strategic inaction

The single biggest impediment to strategic growth is inaction. Second to this is moving with the wrong strategies. However, inaction is the biggest blockage. This can be for a variety of reasons, including the cost to implement potential strategies being high or potentially risky. There can also be complexities in providing a clear guarantee of […]

How to ‘Think different’ through design thinking

Apple’s 1997 ‘Think Different‘ campaign was arguably the ethos and rocket fuel to launch the brand’s meteoric growth. How can other businesses ‘think different’? Perhaps design thinking holds some answers. How to find strategic insight One of the central premises of design thinking surrounds the concept of ‘insight,’ including what it is and, importantly, where […]

Why thinking strategic is often tragic

Have you ever realised that the word ‘strategic’ is largely a slight tweak of ‘tragic?’ Or, strategy is only a slight morphing of tragedy? This got me thinking, about why even with the best intentions corporate and government strategies way too often fail and become tragedies. 

The art of saying ‘Thank you’

Gratitude is the path to a buoyant future. Let us ponder this … Every person has a plateau level of happiness. Something amazing happens (e.g. winning the lotto … yippee!!!), happiness increases, then it stabilises back at the plateau level. Something not so great happens (e.g. death of a family member … boohoo RIP … ), happiness decreases, […]

10 ingredients to making the world better

I’m back, post time chill-axing and a month-long digital detox (#nice). January sees many getting reacquainted with their mojo and finding their zen. ……… Then, February hits and any new year resolutions and aspirations are flushed away, and the same mistakes of the year before are replicated, again. “Insanity is doing the same thing over and […]

How to change behaviour

By the time one becomes an adult, habits are formed and they continue to build, and it is hard to budge the stubbornness in us all. Every new year, the resolutions come out, often the same as the last—lose weight, avoid stress, recycle more responsibly, save money, travel and prosper. Then as the year proceeds, […]

Finding unicorns, and how to build a ‘$1BILLION’ business … in two easy steps

In the search for the next $1Billion business idea human nature is to think BIG, as $1Billion is a big number. Yet, the most likely idea is actually small, and seemingly too simple, solving an inherent problem or just making the complex easier.

Please submit your brief below

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A little about the project

Please provide us with details of the project, such as;
  • Details of the business, market, product or marketing issue
  • Strategic nature of the project and any relevant facts or previous research relevant to the project
Please provide us with details of the purpose of the project, such as specific business/marketing decisions that will be made on the basis of the research findings and insight; what are the short-longer term goals; and particular needs you'd like Square Holes' help
Please provide us with details on who you will be targeting with this project, such as customers, potential customers and potential audiences.

Anything else to add?

Please provide us with details of the timing of this project, such as;
  • Proposal due date
  • Other critical deadlines/milestones?
Please detail any budgetery expectations, needs or restrictions on this project.

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