“I’ve been stuck at home for about five weeks and it makes me want to go to school more. It makes me really excited to go to school.”

- Primary school student May 2020, Watch >




Cultural trends

Square Holes regularly shares trends and insights our research team has been monitoring since 2004 through media, speaking and other platforms.

Square Holes conducts ongoing mind and mood research, as well as other studies exploring cultural trends, behaviour change, market entry and growth and evidence based marketing. This includes expert perspective for print, radio and television media, writing for newspaper, magazine and online publications, speaking, podcasting and other opportunities.

Founder of Square Holes Jason Dunstone has 25 years (50,000+ hours) experience researching people (focus groups, surveys, other data, directing projects etc), and consulting CEOs, management, government, leading advertising agencies and boards to help businesses grow and move hard to budge consumer behaviours. Jason is a prolific writer on all things human centred and has hosted more than 50 episodes on his podcast 'Real People' conducting in-depth interviews with leading experts and thinkers from across the world. Jason's current areas of curiosity include - the impact of COVID 19 on human attitudes and behavour, counterbalancing globalisation, the trend towards supporting local and brand 'joy' and kindness.

As seen in ...


Square Holes is also available to provide education and other support in the following areas ...

Cultural trends and insights

Behaviour change strategies

Market entry and growth

Research methodology

Survey design, theory and analysis

Evidence based marketing


Why ‘buy local’ is often easier said than done | InDaily August 30 2021
What young South Australians think of their home state? | InDaily April 19 2021
Has Covid-19 made South Australians more risk averse? | InDaily January 25 2021
Are complacent sole traders holding the SA economy down? | InDaily November 23 2020
Nurturing South Australia’s lifestyle as an economic asset | InDaily October 26 2020
Confidence fence-sitting plagues SA | InDaily September 28 2020
How we judge leaders linked to virus severity | InDaily September 21 2020
How retail habits have shifted since the start of COVID-19 | InDaily September 14 2020
Arts viewed as fundamental to SA economy | InDaily September 7 2020
There’s no place like home for SA workers | InDaily August 31 2020
The ups and downs of South Australians during COVID-19 | InDaily August 24 2020
Local travel on up as confidence softens | InDaily August 17 2020
Eating our way to an economic recovery | InDaily August 20 2020
Online connections still no substitute for the real thing | InDaily August 3 2020
South Australians are finding their passions in exceptional times | InDaily July 28 2020
Big ticket items on hold as belts tighten | InDaily July 20 2020
Confidence in SA is another flattened curve | InDaily July 13 2020
Space to grow understanding of SA economy | InDaily July 8 2020
Closing knowledge gap key to driving local sales | InDaily June 29 2020
State pride on rise as SA emerges from COVID | InDaily June 22 2020
Confidence rebounds as restrictions ease in SA | InDaily June 15 2020
South Australians in the mood to kick new habits | InDaily May 29 2020
The figures are in: working from home | InDaily May 25 2020
After time stuck at home, we want a holiday in SA | InDaily May 18 2020
South Australians in the mood to shop, in a store | InDaily May 11 2020
Mapping the minds of South Australians | InDaily May 4 2020
Banking, Bastards and the Trolley Dilemma | Mumbrella February 26 2019
Are you busy? | Mumbrella February 19 2019

In the depths of Covid
Nine discussions across age groups of Australians from early 2020.

High school students and brands
Why is 'buy local' important?

Jason Dunstone interview
The Advisory Deck